Creating a Better Landing Page Experience

To introduce a new online degree program offered by Capella University, I worked with a team of experience and visual designers to create a new landing page experience for the brand. I wrote all the copy and concepted the interactive tools for the continuously scrolling, single page site. Since the FlexPath program was just being introduced, I also played a key role in developing messaging for the program that the client would later use in other marketing materials. As a single landing page, the site had to balance providing enough information about the program with enticing users to stay on the page long enough to take in the complete narrative.