Content and Creative Lead for a Corporate Website Redesign

My first assignment as content editor at Hill Holliday was to lead the content strategy, copywriting, and image selection for a redesigned Business Insurance website for Liberty Mutual Insurance. The Commercial Insurance division was in the midst of rebranding as it brought eight regional insurance affiliates under its national corporate brand, and our challenge was to create a new website that assimilated information from those eight regional websites and provided new functionality for their customers. Working closely with the clients, our in-house UX designer, and a junior editor, I advised on site layout and rewrote content for the website.  

Here's an excerpt from one of the pages I wrote for the site.

Protecting Your Printing or Publishing Business

When you love what you do, every detail is important. As a printer or publisher, you make sure every comma is in the right place, every color the right hue, and every page in order. As your insurer, Liberty Mutual Insurance will ensure that you can keep doing what you love by protecting all aspects of your business, from your employees to your property.

Throughout our 100 years in business, we’ve worked with local printers, multinational publishers, and all sizes in between. If something goes wrong with your printing press, we’ll help you pay for its replacement. If a fire or flood damages your facilities, we’ll support you in setting up a temporary place to work. In the event that you misprint something, we’ll cover the cost to reprint that work as well as the liability associated with distributing it.

We’ll help you keep the presses running, whatever your business in printing or publishing, including...

Visit LibertyMutualGroup.com/Business.