Telling an Organization's Story Through People, Not Profits
To mark Partners HealthCare’s 20th anniversary, our team at Hill Holliday redesigned their annual report, which is distributed to 60,000 employees of member hospitals, government officials, health care professionals, and journalists. Working closely with a designer and our account team at Hill Holliday, I developed the creative concept and reported and wrote all the stories included within the book’s main content spreads. The final product balanced the client’s interest in conveying a more cohesive narrative with the organizational requirements of featuring all the member hospitals. While the primary medium of the report was print, I also developed supplementary copy and modules to promote the report on the Partners website.
Here's one story I wrote for the report after interviewing one of the survivors of the Boston Marathon bombings and his doctor:
A Team Effort at Spaulding
Six months before the 2013 Boston Marathon, Marc Fucarile was removing roofing material from the site of the new Spaulding Rehabilitation Hospital for his employer. One hundred days after the attacks, Marc became the last marathon patient to leave the hospital. Between Massachusetts General Hospital and Spaulding, Marc has endured 49 surgical procedures, including the amputation of his right leg, now fitted with a prosthesis.
Now sharing his experiences to motivate wounded troops even as he recovers, he credits his progress to his Partners team. “Teams win championships, not individuals,” says Marc. His case manager, Barbara Maxey, RN, coordinates his appointments, fills out paperwork and calls to check on him. His occupational therapist, Samantha Conley, advised Marc on ways to make his new home accessible.
His doctor at Spaulding, David Crandell, says that kind of teamwork “is the basis of what rehabilitation is. That’s what we practice every day.” Even before the marathon patients arrived for rehabilitation, Spaulding consultants were at MGH and Brigham and Women’s Hospital gathering information about the incoming patients.
While the new Spaulding Hospital is state-of-the-art, Dr. Crandell attributes its impact to the caregivers who fill it: “You say high-tech, but it’s really high-touch.”