John Hancock social videos

The below series of videos was developed for John Hancock’s social media channels, some sourced from user-generated content and others shot in a studio, to support the brand’s always-on social content streams.

Capella University TV spot

As part of an integrated campaign, I scripted this spot for client Capella University to convey the simplicity of earning a degree through their new “Flexpath” program. The visuals suggested that choosing Flexpath just adds up for busy professionals looking for a return on their investment and borrowed a whiteboard style popular at the time. I also wrote the tagline, “The path to your potential,” which was used across the campaign.