Fractional content strategy
With 15 years of experience in content marketing, I’ve built and executed content strategies for organizations ranging from a global NGO to leading B2B SaaS companies to Fortune 100 agency clients. Whatever your size or industry, I can work with you to build and maintain content strategies that meet your needs. This could include the following:
Content strategy foundation: I’ll work with your team to determine where your brand shows up and how, from defining audiences to setting goals to identifying key themes and channel priorities. We can work together on a one-time basis or revisit and update the strategy on a quarterly, semi-annual, or annual cadence.
Messaging development: I’ll write a brand- or campaign-level messaging framework that can inform and underpin all of your content production, based on your brand’s unique value propositions.
Building a content calendar: I’ll build out a content calendar to support your content strategy and goals, so your writers or marketing team have a playbook to execute.
Executive communications and personal branding
Whether you’re an established executive or an emerging leader, I can work with you on a 1:1 basis to build or enhance your public profile. I have experience working with C-suite leaders to communicate corporate strategy and demonstrate thought leadership. This could include the following:
Communications strategy: We’ll define your goals and figure out the right channels and tactics to achieve them.
Ghostwriting: I’ll interview you on topics on which you have expertise and a point of view and translate your ideas into blog posts, social posts, op-eds, and/or newsletters — all in your own voice.
Building your platform: Want to start a Substack? Looking to blog on Medium? LinkedIn profile needs a refresh? I’ll set everything up for you.
Content and copywriting
Need a writer? I’m well-versed in everything from creative copywriting to editorial to business writing. I’ve written TV spots, websites, journalistic articles, and even service descriptions — and much more. I’m comfortable with both short-form and long-form writing, but here are a few types of projects I enjoy the most:
Bylines: Whether it’s for a blog or to pitch as an op-ed, a 700-1,000 word article is my bread and butter.
Ads: Print, banner, or radio, I’m happy to write for an entire campaign or cover individual assets when you need additional support.
Video scripts: I can write animated video scripts or voiceover, and I also have experience directing voiceover talent.
Newsletters: Whether you need to send out a monthly customer newsletter or you’re looking to launch something bigger on Substack, I can ensure your brand voice comes through consistently.