Tech and media writing

I’ve worked in technology and media in various capacities throughout my career. After some early experience in journalism at Vanity Fair and Slate magazines, I worked for the New America Foundation think tank doing research and communications for an initiative focused on media and tech policy. At the same time, I was earning my graduate degree in Communication, Culture, and Technology at Georgetown University, studying the impact of digital media and emerging technology on civic life. Later, I spent a decade working for B2B SaaS brands in content marketing and communications.

Editorial: Hyperlocal media and civic engagement

As a master’s student at Georgetown University, I wrote my thesis on the impact of hyperlocal digital media on community engagement. I studied the impact of hyperlocal blogs, neighborhood list-servs, and emerging social media platforms on one D.C. neighborhood. After completing my thesis, I pitched this editorial to the magazine “Next American City,” which covers trends in urban development. The piece appeared in print and online.

Copywriting and messaging: AI for the staffing industry

As director of content and communications at staffing software company Bullhorn, I wrote the corporate messaging for the launch of the first suite of AI products, Bullhorn Amplify. Bringing AI to the staffing and recruitment industry was not an easy sell; recruiters value their ability to build relationships with people and prioritize face-to-face interaction. My goal in crafting the messaging for this launch (including the homepage copy shown here) was to convince them that AI can actually help, not hurt, their efforts.

Thought leadership: Healthcare IT whitepapers

As a content manager at a healthcare technology company, I created thought leadership content and marketing collateral that helped raise awareness of and increase demand for athenahealth’s services. When writing for a B2B brand in a complex, highly regulated industry, thought leadership content needs to be nuanced and insightful. I worked with product and product marketing leaders to determine the company’s differentiated point of view on several key topics before researching and writing these whitepapers.